Cramo Adapteo was commissioned by East End, the agency for brand experiences, with the construction of a modern glass pavilion building. East End was responsible for the conception and realization of the AIDA presentation at the Hamburg Cruise Days in October 2017.
The event concept captured the entire AIDA holiday world in a glass modular construction building. Visitors were able to visit an original ship cabin and sample various culinary offerings.
The highlight of the modular space building was the wellness module with sauna, whirlpool, relaxation room and terrace with a view of the port of Hamburg. Several happy winners of a daily competition could use the unique experience of the wellness atmosphere.
AIDA Cruises is a German shipping company dating back to 1960. Today their fleet consist of 13 ships mainly offering their services to the German speaking population.